New scheme urges domestic abuse victims to “Ask for ANI”

A CODEWARD scheme which gives victims of domestic abuse a chance to ask for help from the safety of their local pharmacy has been launched.

Ask for ANI’ has been created to help victims get emergency support in a safe and discreet way by using the codeword ‘ANI’ (Assistance Needed Immediately) in their community pharmacy.

This alerts staff and means that the victim needs an emergency police response or needs help to contact a domestic abuse specialist support service.

Participating pharmacies will display posters in their window and around the shop to let customers know that they can approach a member of staff to seek help.

When a victim uses the codeword or asks for help, the member of staff will ask them to accompany them to a consultation room.

They will then check whether the victim is in danger and want the police to be called. If so, they will be given a phone to dial 999 or they will make the call on the victim’s behalf.

Alternatively, if the victim does not need emergency help at that time, the staff member will assist them to contact a national domestic abuse helpline or local support service. They may also contact the police on the non-emergency 101 number.

The scheme is voluntary and all participating pharmacies, including all Boots stores, will display posters to show victims they can assist.

Councillor Richard MacRae 

Stapleford North Ward 

Stapleford Town Council 

Broxtowe Borough Council 

0774 034 4427

@CllrRichMacRae

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